![]() ![]() Let’s explore how visual communication helps us to blend the visual and kinesthetic styles. The theory states that individuals prefer to learn through blending these sense channels as opposed to focusing on just one. VAK stands for visual, auditory, and kinesthetic (tactile). The theory helps us understand how different people process and learn information. One of the low hanging fruits with visual communication is to connect your strategy with VAK theory. You also want your readers to have a more vivid mental picture of your content and brand. The Wheel of Life is a visual tool or worksheet used in coaching to help clients quickly understand how balanced or fulfilled their. Using content that provokes the senses is a practical strategy to help readers remember and fully understand your content. Data visualization is the practice of translating information into a visual context, such as a map or graph, to make data easier for the human brain to. Research shows that senses are connected to memory retrieval. This is a problem because text heavy content ignores the 5 senses.ĭon’t forget that your readers have a whole domain of experience outside of the voice in their head that reads content. The first way to put visual communication strategies into your content is to use more visual and kinesthetic imagery.Ī common mistake we make with content is using too much text. Now that we’ve learned about the three common challenges that visual communication addresses, let’s explore how we can start putting visual communication strategies into practice today. How to Put Visual Communication Strategies Into Your Content Today Data visualization refers to the technique of communicating complex data or information by converting it into a visual object or graphical representation in order to aid in visual processing and comprehension. InfographicsĬreate fun infographics centering with this step-by-step process infographic template.Ĭustomize this infographic template and make it your own! Edit and Download You can use Visme to create a number of visuals to help amplify your message. If we make our readers generate meaning from abstraction after abstraction they will become exhausted and go back to Slack, Instagram or email. The word itself is just a placeholder for everything we know about trees. When we see the word, “tree,” we have to generate our own imaginary representation of the word based on our memories. There are additional reasons why word-heavy content makes it hard on readers. We want to make it easy on our readers and help them access that huge region of the brain as opposed to making them struggle. ![]() It's a large area in the very back, and it's the part of the brain responsible for processing images.īut there's another area called the Broca’s area that is much, much smaller. Our brain has an important area called the visual cortex. Customize this template and make it your own! Edit and Download ![]()
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